Trump Jr. Backs Thumzup Media with $6M Investment in Bitcoin Strategy
Trump Jr. acquired 350,000 shares in Thumzup Media for $6 million via private placement, supporting the platform’s shift from losses to a Bitcoin treasury.
In early July 2025, Trump Jr. acquired the stake in Thumzup Media, marking his latest foray into firms deploying corporate balance sheets to accumulate Bitcoin. Disclosures followed a Bloomberg report on July 9.
According to SEC filings and Bloomberg’s sources, Trump Jr. paid approximately $17.14 per share for 350,000 shares in a private placement alongside other investors. Thumzup shifted its corporate strategy to hold Bitcoin as a treasury asset, mirroring approaches used by other public companies.
Company Strategy and Financial Position
Thumzup’s Bitcoin holdings are accrued via revenue from influencer marketing services, and the company is considering adding other digital assets like Dogecoin and XRP to its treasury mix. The firm reported net losses of $2.3 million in Q1 2025 but continues to build its BTC reserve, currently valued at over $10 million.
“We’re looking at what’s in the best interest of our shareholders,”
Thumzup CEO Matthew Steele told Decrypt, adding the company may diversify its holdings beyond Bitcoin.
The investment aligns with Trump Jr.’s family’s broader crypto treasury initiatives and represents his growing involvement in companies adopting digital asset strategies.
Trump Family Crypto Investments
The Trump family has increasingly backed crypto treasury firms since 2024, including American Bitcoin and the planned $2.5 billion Bitcoin treasury at Trump Media & Technology Group. These investments demonstrate expanding engagement with corporate crypto accumulation strategies.
Thumzup, founded in 2018, originally focused on social-commerce marketing but adjusted its strategy in late 2024 to deploy its balance sheet toward digital-asset accumulation. The company’s pivot from traditional social media marketing to crypto treasury reflects broader trends in corporate strategy.
Trump Jr.’s investment comes as institutional and celebrity investors enter the crypto treasury space, with Thumzup’s transformation illustrating the expanding intersection of traditional media ventures and digital-asset investment approaches.
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